About Asset Finance Policy

Asset Finance Policy's founder is Julian Rose. From 2008 to 2014 Julian was Head of Asset Finance at the Finance & Leasing Association. His previous experience spans regulation (Financial Reporting Council, Competition Commission), management consulting (PwC, KPMG) and industry (NCR, United Parcel Service).

He is a Chartered Management Accountant and has Masters Degrees in management (Boston University) and competition and regulation (University of East Anglia).  

Julian also works with Apex Insight (market reports, analysis, research and advice on UK credit markets), Leaseurope (lease accounting and taxation) and Arkle Finance (Non-executive Director). He is the author of the A to Z of Leasing and Asset Finance and the annual Asset Finance 50 ranking survey of the UK leasing industry.

Examples of Asset Finance Policy’s engagements:

  • FCA compliance due diligence on 5 asset and motor finance broker investments and acquisitions
  • Support for over 100 asset finance brokers with regulatory compliance including FCA authorisation applications, GDPR implementation, regulatory reporting and record keeping, changes of control notificiations, and general compliance queries
  • Drafting and coordinating regulatory submissions for leasing companies and trade associations responding to regulatory consultations on matters including changes to accounting standards, FCA fee arrangements and regulation of SME lending
  • Advice for non-UK investors and lenders on the UK business and consumer finance markets
Excerpts from Asset Finance International, February 2014
Rose has, for the last six years, been a staunch supporter of asset lending and has played his part in lobbying long and hard for asset lenders to receive a higher profile and relevance amongst government decision makers... Roses's preferred approach has always been to adopt a firm, but courteous and logical, approach towards persuading those with an uncertain appreciation of the asset lending to see the error of their ways... Roses's single-minded yet gentlemanly approach to the future welfare of the asset finance sector coupled with his compendious knowledge of the industry will be a sore miss to the FLA. It should, however, ensure his sound onward-going career as an industry consultant.