About Asset Finance Policy

Asset Finance Policy's founder is Julian Rose. From 2008 to 2014 Julian was Head of Asset Finance at the Finance & Leasing Association. His previous experience spans regulation (Financial Reporting Council, Competition Commission), management consulting (PwC, KPMG) and industry (NCR, United Parcel Service).

He is a Chartered Management Accountant and has Masters Degrees in management (Boston University) and competition and regulation (University of East Anglia).  

Julian also works with Apex Insight (market reports, analysis, research and advice on UK credit markets), Leaseurope (lease accounting and taxation) and Arkle Finance (Non-executive Director). He is the author of the A to Z of Leasing and Asset Finance and the annual Asset Finance 50 ranking survey of the UK leasing industry.

Asset Finance Policy’s experience:

Monitoring and lobbying on prospective new policy and regulation

  • Lobbying the International Accounting Standards Board and the European Financial Reporting Advisory Group to secure improvements to the new accounting standard for leases
  • Lobbying the Basel Committee, the European Commission and the European Central Bank to secure the optimum treatment of asset finance in prudential policy and regulation
  • Providing briefings and conference sessions on the new lease accounting rules

Applying for Government schemes that support the business lending market

  • Developing a proposal for the British Business Bank's Direct Investment Programme
  • Developing a proposal for the European Investment Bank's Loans for SMEs programme

Complying with FCA and Government regulation

  • Running workshops for over 200 brokers on FCA consumer credit regulation
  • Helping 25 asset finance brokers and suppliers to obtain FCA authorisation
  • Compiling a guide to assist a finance company’s brokers with FCA compliance


  • Preparing a guide to asset finance in the UK for a European bank
  • Carrying out a market study for a US business considering entering the UK market
  • Due diligence on a broker acquisition
Excerpts from Asset Finance International, February 2014
Rose has, for the last six years, been a staunch supporter of asset lending and has played his part in lobbying long and hard for asset lenders to receive a higher profile and relevance amongst government decision makers... Roses's preferred approach has always been to adopt a firm, but courteous and logical, approach towards persuading those with an uncertain appreciation of the asset lending to see the error of their ways... Roses's single-minded yet gentlemanly approach to the future welfare of the asset finance sector coupled with his compendious knowledge of the industry will be a sore miss to the FLA. It should, however, ensure his sound onward-going career as an industry consultant.